For me, one of life's simple pleasures is when I am able to listen, uninterrupted, to Planet Money podcasts from NPR while driving in the car. Specifically, I love how they take the topic of economics and make it relatable to the everyday person or business (you or me). Recently, I was inspired by an episode where they discussed the power of a brand and how a brand's story can go a long way in providing value in the mind's eye of the consumer.
This got me thinking about online strategy and how well it represents the brand of a local business. Every blog post, tweet, and image that is posted out to the interweb builds the story of your brand. If you are telling a genuine and good story, readers will become more engaged with each new piece of content and will likely interact with the brand organically. From my perspective, you can't put a price on this type of customer engagement. That being said, it takes a long time to build up to this, but once you do the quality of your followers will be strong. The feedback and interactions you have with these followers will be invaluable to your brand, helping you to iteratively improve your business. Most of the time your business evolves into an entirely different business than what you originally envisioned.
What story does your online strategy tell? Is it consistent and valuable? How well does it engage your customers and provide them with a sense of community? What message are they getting out of your content?
Here is the episode that inspired me. I should mention that I have a soft spot in my heart for the violin from my orchestra days in junior high. Hope you enjoy it as much as I did!